On-Premise Webinar:
Does it pass the pub test?

Webinar description

The on-premise landscape is evolving faster than ever. Consumer preferences are shifting, and pubs need to adapt to stay on top of the wave.

NIQ Senior Manager, Tom Graham, was joined by special guest Ryan Kimball, Beverage Category Manager – Range at ALH Group where they explored the latest consumer and category trends, and discussed how the largest operator of pubs in Australia is navigating these changes.

Whilst uncovering how ALH is responding to the latest consumer trends in eating and drinking out, dive into the evolving category landscape and changing consumer drink choices, highlighting practical strategies for drink suppliers to build stronger, more collaborative insight-driven relationships with pub operators.

The webinar explored crucial topics including:

• Practical strategies for drink suppliers to offer additional value outside of competitive pricing.
• Optimising the Path to Purchase (P2P), from menus design, back-bar presentation to digital engagement.
• Growing importance of occasionality and key channel events in the calendar.
• How are patrons reacting to increased non-beer taps in your venues
• Practical ways drink brands can support individual pubs’s social media game.

Webinar Recording