Agenda

10:00 – 10:30: Arrival & Coffee

Grab a coffee or tea, and connect with other attendees

10:30 – 10:55: Keeping Your Brand Edge in a Promo‑Driven World

How can established brands keep their edge as retailers double down on promotions and private labels, while fast‑moving challenger brands rapidly gain ground?

11:00 – 11:25: Claimspiration for Desirable Innovations (Break out option 1)

Turn your product’s most complex innovation features into clear, compelling claims that consumers immediately understand, and choose. Join us to discover how smart, insight‑led claims can boost differentiation, strengthen desirability, and drive in‑market performance. 

11:00 – 11:25: Brand Growth Unlocked: Turning Insights into Incremental Impact  (Break out option 2)

See how top‑performing brands convert market tensions into growth opportunities. Discover how insight‑driven moves across brand and innovation unlock incremental gains and set the stage for long‑term success. 

11:30 – 11:55: How Digital Shoppers Are Redefining the Belgian Market

A sharp look at the key e‑commerce trends reshaping the Belgian market, including the rapid rise of Chinese players, shifting shopper expectations, and what brands must do to stay ahead.

12:00 – 13:00: Lunch & Networking

After the session, there will be plenty of time to discuss the insights, exchange experiences with other brands, and network in an informal setting. A sandwich lunch will be provided.