Report
Meet NIQ at the Consumer Goods Forum 2026
June 23 – 26, 2026 | Austrian Center Vienna (ACV) in Vienna, Austria.
Join NIQ at CGF in Vienna (June 23–26) alongside global leaders in CPG and retail.
Exchange ideas, explore new growth strategies, and engage with NIQ experts on Commerce Intelligence—our approach to unifying product, consumer, and retailer data into AI-powered systems that are redefining how global commerce operates.
A private meeting space is available to discuss your priorities and explore opportunities with NIQ.
June 24–25 | Level 1, Room #1.41
New to CGF? Explore the full event agenda and details
Special Session
The Commerce Revolution : Where East Meets West
Thursday, June 25, 4:30–5:20pm CEST | The Evolving Consumer Stage
Commerce is being reshaped by two powerful forces: the East is leading innovation in social and fast commerce, while the West dominates data-rich retail media ecosystems. AI is now accelerating their convergence—transforming how consumers discover and how brands win. The commerce revolution is here – where East meets West. Are you ready?
This session will give you a clear, strategic view of where commerce is heading—and how to stay competitive.
Speakers
Emilie Darolles is President of West Europe at NielsenIQ (NIQ),where she leads the region’s growth and development strategy whilestrengthening strategic client partnerships. With deep expertise inconsumer intelligence and business transformation, she has workedacross global markets to help clients navigate an increasinglydynamic retail landscape.
Emilie began her career with Nielsen (now NIQ) in China in 2008 andhas since held several senior, client‑focused leadership roles acrossAsia and Europe, including Global FMCG Clients Group Leader,Global Client Business Partner, and Sales Operations Lead Markets.Prior to joining NIQ, she worked at Kantar Worldpanel in the UK andstarted her career at Unilever in France.
A frequent industry speaker, Emilie has presented at high‑profileevents such as the Consumer Goods Forum’s (CGF) Coalition forHealthier Lives in Amsterdam, where she shared NIQ’s insights onvulnerable consumers. A committed advocate for diversity, shereinforced NIQ’s dedication to gender equity by renewing the CEOPledge from LEAD Network Europe, championing gender parityacross the retail and FMCG sectors.
Her leadership philosophy centers on creating clarity, empoweringpeople, and building momentum—principles she believes drive strongperformance and trusted partnerships.
Based in France, Emilie holds a master’s degree in marketing fromMontpellier Business School.
NielsenIQ, President
W. Europe Commercial Moderator
Jason Zeng is an accomplished e-commerce executive with over adecade of experience driving growth and innovation in the digital retailsector. He currently serves as Managing Director of Joybuy Germany,part of JD.com, where he leads the company’s expansion andoperations in the European market. In this role, he focuses on buildingcross-border e-commerce capabilities, strengthening partnerships,and delivering seamless online shopping experiences for customersand brands alike.
With more than 12 years of experience in online retail management,Zeng has developed deep expertise in scaling digital businesses,optimizing customer journeys, and leveraging technology to unlocknew growth opportunities. His leadership is characterized by a strongfocus on innovation, operational excellence, and data-driven decision-making, enabling organizations to compete effectively in a fast-evolving global marketplace.
Throughout his career, he has worked at the intersection of commerceand technology, contributing to the transformation of how products aremarketed, sold, and delivered across borders. His internationalperspective and ability to navigate complex markets have been key tohis success in building and growing e-commerce platforms.
Zeng is widely recognized for his forward-thinking approach to digitalretail and his commitment to advancing the future of global e-commerce through scalable, customer-centric solutions.
JD.com Managing Director & Country Manager | Germany
Panelist
Paul Chapman is Global Head of Consumer & Business Insight and Analytics (CBIA) at Haleon, where he leads the company’s global insights and analytics agenda, shaping data-driven strategies that power growth and innovation. With over 25 years of experience, he is a seasoned leader in insight, analytics, and market research, supporting executive decision-making at the highest levels. Paul has built an extensive international career across leading consumer and healthcare organizations, including senior roles at GSK Consumer Healthcare, Reckitt, and Premier Foods. His expertise spans analytics, insight generation, shopper research, and commercial strategy, with a proven track record of building high-performing global teams and driving largescale transformation initiatives. At Haleon, Paul plays a critical role in embedding an insight-led culture, translating deep human understanding and advanced analytics into actionable strategies that enhance consumer relevance and unlock sustainable growth. He is recognized for his strong commercial acumen, strategic leadership, and ability to integrate data, technology, and market intelligence to deliver impact across developed and emerging markets.
Haleon Vice President, Global CBIA Head
Panelist
Meet NIQ at CGF
NielsenIQ leaders will be on-site throughout the summit and available for discussion
Julian Baldwin President, Global Strategic Accounts
Julian Baldwin is President, Global Strategic Accounts at NielsenIQ (NIQ), leading the company’s most significant client relationships and global commercial strategy. His remit spans NIQ’s largest global clients across both FMCG and Tech & Durables — the two industries at the heart of NIQ’s business — alongside enterprise-wide commercial and pricing strategy.
Julian operates at the most senior levels of the world’s leading consumer goods and technology companies, partnering with C-suite executives to shape long-term strategic partnerships. His focus spans global client strategy, commercial architecture, and the development of AI-enabled data products — bringing NIQ’s most advanced capabilities to clients at scale.
Central to Julian’s approach is a belief in genuine partnership — that NIQ grows when its clients grow. He is committed to building relationships where NIQ’s intelligence and capabilities translate directly into competitive advantage and business performance for the clients he serves.
Based in London, Julian brings over 30 years of commercial experience across NielsenIQ and the broader market intelligence industry.
President, Global Strategic Accounts
Emilie Darolles is President of West Europe at NielsenIQ (NIQ),where she leads the region’s growth and development strategy whilestrengthening strategic client partnerships. With deep expertise inconsumer intelligence and business transformation, she has workedacross global markets to help clients navigate an increasinglydynamic retail landscape.
Emilie began her career with Nielsen (now NIQ) in China in 2008 andhas since held several senior, client‑focused leadership roles acrossAsia and Europe, including Global FMCG Clients Group Leader,Global Client Business Partner, and Sales Operations Lead Markets.Prior to joining NIQ, she worked at Kantar Worldpanel in the UK andstarted her career at Unilever in France.
A frequent industry speaker, Emilie has presented at high‑profileevents such as the Consumer Goods Forum’s (CGF) Coalition forHealthier Lives in Amsterdam, where she shared NIQ’s insights onvulnerable consumers. A committed advocate for diversity, shereinforced NIQ’s dedication to gender equity by renewing the CEOPledge from LEAD Network Europe, championing gender parityacross the retail and FMCG sectors.
Her leadership philosophy centers on creating clarity, empoweringpeople, and building momentum—principles she believes drive strongperformance and trusted partnerships.
Based in France, Emilie holds a master’s degree in marketing fromMontpellier Business School.
President. W. Europe Commercial
A proven marketing and communications leader. Cyhan-Bowles specializes in guiding teams towards long-term success through data-driven rigor and a personal bias for innovative campaigns that captivate, engage and ultimately drive measurable growth.
As Global Marketing COE, she leads the charge in unifying the global team at NIQ across communication, brand, digital and thought leadership efforts. The goal, to bring transformational value to C-Suite leaders across the retail and manufacturing sectors.
Prior to her role at NIQ, Cyhan-Bowles served as the Chief Marketing Officer at Catalina Marketing and held positions of CMO and Executive Vice President of Strategy and Entertainment Partnerships at MAC Presents. Additionally, she has contributed her expertise as a senior marketing advisor to the President of North America at Avon and as Vice President of Marketing at Kellogg, where she led corporate wide partnership campaigns and led global teams to deliver campaign resonance across key markets.
Chief Communications Officer & Global Marketing
A private meeting space is available to discuss your priorities and explore opportunities with NIQ.
June 24–25 | Level 1, Room #1.41
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