Claimspiration for Desirable Innovations
22 April 2026 | 15:30 – 17:00 | Copenhagen
By invite only
Transform Complex Features into Clear, Compelling Consumer Claims
Unlock the power of smart, insight‑led claims that make your product innovations instantly desirable. Claimspiration for Desirable Innovations is an event designed to help marketers, innovators, and product teams translate even the most complex features into simple, persuasive claims that consumers immediately understand, and choose.
Why attend:
- Discover how strong, insight driven claims contribute to category and brand growth
- Learn how to communicate complex product features into simple, consumer benefit statements
- Differentiate to increase product desirability & permissibility to pay
Who should join?
This workshop is ideal for Tech & Durable:
- Marketing & brand managers
- Innovation & R&D partners
- Insights professionals
- Product owners looking to unlock stronger commercial impact
Agenda
Arrival & Registration
The Tech & Durables market today
From innovation to desirability: Making claims work harder
Drinks & Networking
Event details
Date: Wednesday 22 April 2026
Time: 15:30 – 17:00
Location: Kay Fiskers Pl. 9, 3, 2300 København S, 1st floor
By invite only. Limited spots available
Speaker
Mansoor Siddiqui
Innovation Practice Area Expert
NIQ
Mansoor Siddiqui is a strong insights leader with 22+ years of Marketing Research experience. He has partnered with global brands and fortune 500 companies to support key business issues and strategic initiatives. He has lived and worked in Dubai, Singapore and the UK and is currently responsible for helping Tech and Durable clients in Western Europe launch successful innovation.
Christian Nyvang
T&D Leader Nordics
NIQ
Christian Nyvang is a senior advertising and business leader with deep experience helping Tech & Durable Goods brands drive growth through AI‑ and machine‑learning–enabled, data‑driven marketing and media strategies. He specializes in turning complex data and innovation into clear, consumer‑relevant value propositions that strengthen differentiation, effectiveness, and commercial impact across omnichannel ecosystems.