Claimspiration for Desirable Innovations
Masterclass
Thursday 16 April 2026 | 11:00 – 13:30 | Amstelveen
Transform Complex Features into Clear, Compelling Consumer Claims
Unlock the power of smart, insight‑led claims that make your product innovations instantly desirable. Claimspiration for Desirable Innovations is a workshop designed to help marketers, innovators, and product teams translate even the most complex features into simple, persuasive claims that consumers immediately understand, and choose.
Why attend:
- Discover how strong, insight driven claims contribute to category and brand growth
- Learn how to communicate complex product features into simple, consumer benefit statements
- Differentiate to increase product desirability & permissibility to pay
Who should join?
This workshop is ideal for:
- Marketing & brand managers
- Innovation & R&D partners
- Insights professionals
- Product owners looking to unlock stronger commercial impact
Agenda
11:00 – 11:30: Arrival & Coffee
Grab a coffee or tea, and connect with other attendees.
11:30 – 13:00: Masterclass – Claimspiration for Desirable Innovations (including lunch)
See how top‑performing brands convert market tensions into growth opportunities. Discover how insight‑driven moves across brand and innovation unlock incremental gains and set the stage for long‑term success.
13:00 – 13:30: Coffee & Networking
After the session, there will be time to discuss the insights, exchange experiences with other brands, and network in an informal setting.
Speaker
Mansoor Siddiqui
Innovation Practice Area Expert
NIQ
Mansoor Siddiqui is a strong insights leader with 22+ years of Marketing Research experience. He has partnered with global brands and fortune 500 companies to support key business issues and strategic initiatives. He has lived and worked in Dubai, Singapore and the UK and is currently responsible for helping Tech and Durable clients in Western Europe launch successful innovation.
Event details
Date: Thursday 16 April 2026
Time: 11:00 – 13:30
Location: NielsenIQ office, Krijgsman 22, Amstelveen
Limited spots available