The New Shape of Shopping: How Agentic Commerce Transforms the Path to Purchase
Webinar
June 25th, 2026
1:00 PM ET
Webinar description
Agentic commerce is creating a new rhythm in the way people shop. Instead of starting with broad searches and long product lists, more decisions are forming through guided interactions and context‑aware prompts. This shift changes where influence happens and how quickly a shopper moves from curiosity to choice. This session examines how this new rhythm affects brands and consumers alike. We explore the emerging journey shapes, the moments where guidance replaces searching, and the opportunities for brands to show up in meaningful, helpful ways as the path to purchase continues to evolve.
Featured Speaker:
Jack O’Leary
Director, E-Commerce Strategic Thought Leadership
NielsenIQ
Jack brings over a decade of expertise in digital commerce. During his career, Jack has conducted leading research on digital, e-commerce, and omnichannel strategies.
Jack has also served as a global consulting leader, leveraging his knowledge to deliver tailored e-commerce and omnichannel solutions to clients worldwide.
Jack’s insights on digital commerce have been featured in several publications, including The New York Times, MarketWatch, RetailDive, and Supermarket News.
Gain Greater Clarity Into Your Digital Shelf Performance
As shoppers move between search, reviews, retailer apps, and in‑aisle comparisons, it becomes harder to understand where decisions are actually being shaped. A clearer view of your digital shelf helps you connect these moments and improve how your products show up across channels.