Analysis
NIQ Agentic Commerce Tracker
Track the shift from AI-assisted discovery to AI-led purchasing. The Agentic Commerce Tracker reveals how consumers adopt, trust, and delegate decisions to AI helping brands stay competitive as commerce becomes increasingly automated.
Understand how AI is reshaping the path to purchase
The Agentic Commerce Tracker is a recurring, evidence-based study designed to help brands, retailers, and platforms navigate the rise of AI-driven purchasing.
With continuous insights into consumer behavior and decision-making, you can:
- Measure adoption & growth: Understand who is using agentic commerce and how quickly it’s scaling.
- Map platforms & ecosystems: Identify where AI-driven commerce is happening from ChatGPT to Amazon to Google AI and emerging players.
- Track decision control: See how much influence AI has, from recommendations to fully autonomous purchasing.
- Analyze category dynamics: Determine which categories are shifting fastest and where resistance remains.
- Decode trust & data drivers: Learn what builds consumer confidence in AI and what holds it back.
Gain a competitive edge as AI reshapes decision-making
Agentic commerce isn’t just a new channel, it fundamentally changes how purchase decisions are made. As AI increasingly filters options and acts on behalf of consumers, your competitive advantage depends on understanding, and adapting to, this shift.
The Agentic Commerce Tracker equips you with the clarity and foresight needed to lead in AI-driven commerce:
Always-on trend visibility
Continuous tracking ensures you stay ahead of fast-moving behavioral shifts.
Actionable, decision-ready insights
Designed to directly inform brand strategy, positioning, and go-to-market decisions.
Future-focused measurement
Includes development of an Agentic Commerce Readiness Index to benchmark preparedness.
Flexible and evolving framework
Rotating deep dives explore emerging topics as the AI commerce landscape evolves.
Competitive advantage in a new decision paradigm
Understand how discovery, substitution, and selection change when AI is in control.
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Monthly U.S. consumer survey (~500 respondents)
Delivers consistent, reliable data on AI adoption, usage, and behaviors.
2
Comprehensive behavioral tracking
Covers trust, transparency, data-sharing attitudes, and degree of AI autonomy.
3
Platform and category intelligence
Identifies where AI commerce is growing and which categories are most impacted.
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Scalable global potential
Designed to expand beyond the U.S. as agentic commerce adoption grows.
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Ongoing strategic visibility
Provides a continuous view of who’s ready for agentic commerce, where to compete, and how fast the market is changing.
Understand how AI is reshaping the path to purchase
Gain actionable insights into how AI is transforming consumer discovery and decision-making. Talk to our experts to stay ahead in the evolving path to purchase.
