Webinar
How Brand Tracking Is Letting You Down — And Why It Doesn’t Need To
Date: 23rd April 2026
Time: 12 PM EST/6 PM CET
Webinar description
Traditional brand tracking isn’t built for today’s consumer reality. In a world shaped by economic pressure, shifting value expectations, and blurred brand differentiation, old metrics create blind spots — and miss what truly drives growth.
In this webinar session, NIQ brand experts Trevor Godman, Stacy Bereck , and Eric Wagatha reveal a smarter, more predictive way to measure brand health — one that reflects how people actually choose and what drives revenue today.
Why You Should Register
If you’re responsible for brand growth, portfolio strategy, or commercial performance, this session will show you how to close the gap between brand health and business impact — with clearer guidance on where to invest and why.
What You’ll Learn
The new consumer landscape
A fast snapshot of the forces reshaping choice — from cautious spending to intentional premiumization and the rising importance of trust and value.
Why traditional brand tracking fails
We break down the core gaps: weak prediction of sales, outdated funnel logic, limited view on pricing power, and little guidance on what to do next.
A modern, actionable approach
Discover the three essentials of effective brand tracking today:
- Identify the perceptions that truly drive equity
- Measure brand strength in a way that reflects both volume and value
- Connect equity to in-market performance
NIQ’s Brand Strength Framework
See how simulated consumer choice (including price) reveals real brand power — and predicts revenue more accurately than conventional metrics.
A real-world example that changes the story
Two mature brands look identical on traditional metrics — yet perform very differently. Learn why, and what this means for your brand strategy.
Can’t attend?
Register and we will share the recording post-event.
