RGM Excellence: From Strategy to Growth in FMCG
On–demand Webinar
Webinar description
FMCG leaders are navigating volatile costs, evolving consumer trade-offs, and increasing profitability complexity.
This webinar will explore how best-in-class Revenue Growth Management (RGM) strategies help brands unlock sustainable growth through smarter pricing, assortment and promotional decisions.
Attendees will gain practical insights and a global perspective on how leading FMCG players are activating RGM today.
What you’ll Learn:
- How inflation, volatility, and shifting shopper behaviors are redefining FMCG growth
- Why one-size-fits-all RGM strategies no longer work across markets and channels
- How to reframe affordability through smarter pricing, promotions, and pack architecture
- What’s changing on shelf, including the growing influence of private labels and assortment reshaping
- How precision-led RGM practices can drive sustainable, profitable growth in uncertain times
