Newscenter Article

Cornerstone Capabilities earns 2021 best-in-class honors from Promotion Optimization Institute

Newscenter Article

Cornerstone Capabilities earns 2021 best-in-class honors from Promotion Optimization Institute

Cornerstone Capabilities, a NielsenIQ company, has received two best-in-class distinctions for Revenue Growth Management (RGM) and Internal Collaboration by the Promotion Optimization Institute (POI). 

POI recently released its 2021 Enterprise Planning Vendor Panorama report, in which leading vendors were evaluated on their abilities to help manufacturer and retail partners understand technology and related service options that can help them improve promotional outcomes and drive profitable growth. 

Cornerstone Capabilities, which was recently acquired by NielsenIQ, is a leading SaaS-based provider of end-to-end revenue management optimization solutions for consumer packaged goods (CPG) clients. Utilizing models and easy-to-use dashboards, Cornerstone’s platform is powered by its proprietary, A.I.-based Curve software that finds optimal regular and promotion prices to maximize profit for both manufacturers and retailers. 

Download the POI report on Cornerstone

Cornerstone’s proven technology, combined with NielsenIQ’s Connect platform and unrivalled data assets, will extend the commitment to existing and new clients on providing price and promotion analytics leadership with an end-to-end revenue management solution that can fully integrate its global clients’ financial, promotional, and sales data. 

Highlights from Cornerstone’s recognition in the POI 2021 Enterprise Planning Vendor Panorama report include: 

  • Its full suite of highly visual and intuitive pricing and promotion tools that allow for sales, finance, and marketing to utilize the same tools for pricing, promotion, and reporting vs. multiple systems. 
  • The main drivers of ROI for Cornerstone’s clients, which reside within its predictive and prescriptive capabilities, scenario planning, and promotion optimization dashboards. 
  • Rapid access to insights with Cornerstone’s software for new clients that can launch in 3-4 weeks from the time they have access to data and speedy data refresh, which typically occurs within 48-72 hours. 

POI brings together manufacturers, retailers, solution providers, analysts, academics, and other industry leaders with the specific objective of collaboratively improving enterprise planning and the promotion and distribution of consumer goods. Members of POI share cross-functional best practices in both structured and informal settings. Additionally, members benefit through industry alliances, the Certified Collaborative Marketer (CCM) program, and industry-leading summits around the globe. 

For the full POI 2021 Enterprise Planning EPx Vendor Panorama report, visit the Promotion Optimization Institute.   

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