The Automotive Market Shake-Up: How to Lead the Next Decade?

Webinar Overview

The Automotive Market Shake-Up: How to Lead the Next Decade?

The automotive industry is entering a new phase of transformation. As consumer expectations evolve and competitive dynamics shift, manufacturers and mobility players face new challenges and opportunities.

To help industry leaders navigate this landscape, NIQ presents the latest edition of the Worldwide Mobility Navigator, powered by exclusive findings from the NIQ & BCG Europe Mobility Barometer 2026.

Based on interviews with 6,000 consumers across seven European markets, benchmarked against the USA, Brazil, and China, this webinar will explore the trends, attitudes, and behaviors shaping the future of mobility.

Beyond understanding how consumer preferences are evolving, attendees will gain valuable insights into the drivers of brand relevance, audience engagement, and growth opportunities in an increasingly competitive market.

What will you learn?

Join our experts as they explore:

• The key trends reshaping the automotive landscape in 2026 and beyond
• How evolving consumer expectations are influencing vehicle purchase decisions
• The changing competitive dynamics across brands, technologies, and mobility services
• What drives brand relevance and consumer engagement in today’s market
• Strategic opportunities for staying competitive in the years ahead.

Register now to discover the consumer trends, competitive shifts, and growth opportunities shaping the future of mobility.