Asia Pacific’s Next Growth Wave: Winning Today, Building for Tomorrow

Join NielsenIQ and World Data Lab to explore evolving consumer trends, emerging growth opportunities, consumer sentiment shifts and AI’s impact shaping the region’s future through 2027 and beyond.

Watch the webinar

APAC FMCG growth remains resilient despite softer consumption

APAC is facing short-term pressures but still offers long term opportunities. New consumer classes are emerging, cities are shifting the region’s center of gravity, and AI is moving from hype to hard reality.

But growth is no longer uniform: consumers are splitting between confidence and caution, spend and restraint, optimism and anxiety. This webinar, co-presented by NielsenIQ and World Data Lab, unpacks what’s really driving APAC’s next chapter and gives leaders the strategic bets, consumer signals, and city-level foresight they need to win in 2027 and beyond.

Key takeaways from the webinar

Growth is real, but it’s polarising. APAC’s rising consumer class isn’t one homogeneous group, as it’s splitting in ways that will force brands to rethink one-size-fits-all strategies for pricing, portfolio, and positioning.
Consumer anxiety is the strategic blind spot for 2027. Understanding what’s actually worrying APAC consumers, not just what they’re buying, will separate brands that stay resilient from those caught off guard.
Five concrete growth bets, based on what’s outperforming now. Walk away with a specific, actionable shortlist of where APAC growth will concentrate in 2027 and built for planning cycles happening right now.
AI and cities: the two forces reshaping the map. Get a grounded view of what AI will really deliver by 2027

Who should attend

CEOs, Founders & GMs: Shape future growth strategies with confidence
Commercial Leaders: Identify where the next wave of growth will come from
Strategy Leaders: Gain foresight to support long-term planning
Marketing & Brand Leaders: Understand the consumers driving future demand
Sales Leaders: Prioritize emerging growth opportunities
Consumer Insights Professionals: Stay ahead of evolving consumer behaviors
Category & Commercial Managers: Make smarter portfolio and investment decisions