Beverage Alcohol

Empowering the growth of Beverage Alcohol brands with the Full View™

In the competitive and evolving alcoholic beverage industry, understanding the drivers of consumer behavior and choice at every point of purchase, alongside the ability to track sales and market share across all channels, is crucial for building brand equity and sustainable long-term growth.

With best-in-class beverage market research, NielsenIQ (NIQ) empowers alcohol brands to adapt to shifting consumer behaviors, pinpoint the most profitable drinking occasions, and activate strategies that influence decisions along the entire path to purchase.

Combining unrivalled omnichannel coverage with best-in-class consumer intelligence, NielsenIQ (NIQ) enables alcoholic beverage brands to adapt to changing consumer trends, target the most profitable consumer occasions, and create activations that influence decision-making at each point along the consumer path to purchase.

NIQ’s Full View™ integrates on-premise (bar/restaurant), off-premise (in-store), online, and direct-to-consumer sales data to provide seamless analytical capabilities delivered in an intuitive, self-serve platform that empowers clients to identify threats and opportunities, growth-driving market trends, and headroom opportunities.

With our industry-leading alcoholic beverage research and analytics, you can:

Male bartender is making cocktail pouring alcohol from shaker to glass at bar background

NIQ’s experts look back at the consumer behaviors that defined the Beverage Alcohol space in 2024 and forward to this year’s BevAl trends that will shape the landscape.

In this complex, dynamic and constantly changing sector, how are you driving awareness, demand and sales for your brands?

Shot of a group of young friends having drinks at a restaurant

Hand holding beverage can in front of open refrigerator

NielsenIQ On-Premise

Discover opportunities in the On-Premise consumption market with reliable, robust and representative data and insights.

NIQ BASES Pack & Design

Develop powerful packaging and predict the potential of the pack in market.

Meet the team

James Restivo
SVP, Account Leadership, Beverage Alcohol Vertical Lead

Jon Berg

Jon Berg
VP Alcohol Industry Thought Leader

Bilal Habib

Bilal Habib
Global Group Client Lead

Kaleigh Theriault
Director, Beverage Alcohol Thought Leadership (US)

Jonathan Jones

Jonathan Jones
Managing Director Beverage Alcohol Vertical – On Premise (International Markets)

J.J. Tellez

J.J. Tellez
Client Director, Convenience & Liquor Retailers

Sahle Forbes

Sahle Forbes
SVP, Customer Success Beverage Alcohol Vertical

NIQ’s Product Finder

Explore our Innovative product offerings to unlock the Full View™