95% of business leaders report using six or more data sources to measure their omnichannel performance. What if you only needed one? NIQ is an end-to-end partner for all your consumer intelligence needs–from measurement to activation across any and all channels.   

For purely digital players, this looks like accessing 8x more Amz data, TikTok shop sales, and online search trends to activate new digital marketing strategies in real time. All from one data analytics provider. For multi-channel players, this means connecting how and why consumers move across categories, brands, retailers, and channels–with item and store-level granularity–and then acting on it. All from one provider.