New release
Analysis
Digital Commerce
One partner from digital measurement to activation. Fuel your omnichannel retail strategy with NIQ, the world’s largest consumer intelligence provider.
95% of business leaders report using six or more data sources to measure their omnichannel performance. What if you only needed one? NIQ is an end-to-end partner for all your consumer intelligence needs–from measurement to activation across any and all channels.
For purely digital players, this looks like accessing 8x more Amz data, TikTok shop sales, and online search trends to activate new digital marketing strategies in real time. All from one data analytics provider. For multi-channel players, this means connecting how and why consumers move across categories, brands, retailers, and channels–with item and store-level granularity–and then acting on it. All from one provider.
NIQ’s best-in-class digital solutions
Measure your digital performance
See sales and share performance, including online marketplaces.
Track online consumer behavior & causals
Understand who your online consumer is, what drives their decisions, and where they shop.
Optimize search performance & discoverability
Analyze online search and packaging trends to ensure your product is always available and easy to find.
Activate marketing & e-retail media strategies
Boost sales by delivering personalized digital campaigns that integrate with retailer media networks and automation tools.
Analyze & optimize your digital shelf
Decrease out-of-stocks and overspending, and optimize assortment, with store and item-level digital shelf analytics
91% of US shoppers buy online and in-store.
U.S. NIQ Omnishopper, 2023
Social-commerce is expected to grow to more than $2 trillion by 2025.
Value of social-commerce sales worldwide from 2022-2026, Statistica
Product availability, quality and price drive online purchasing.
NIQ BASES Retailer Diagnostic, 2023
Why NIQ?
600K
e-commerce panelists
5M
e-receipt panelists
177M
items in global data system
8x
Amazon data collected 8x more frequently
Featured Insight
E-Book Guide
The Ultimate Guide to Omnichannel
How to position your team for global wins in a constantly evolving shopping environment.
Featured Insight
Education
Get a Pulse on Next Gen Customer Journey Solutions
Read Harvard Business Review Analytic Services’ latest report sponsored by NielsenIQ
Featured Product
NIQ Digital Purchases
A powerful e-commerce data platform—powered by the largest online consumer panel in the world.
Featured Product
NIQ Digital Shelf
An intuitive platform that provides brands with actionable digital shelf analytics. Distinct online source data collection provides reliable guidance for boosting sales, visibility and availability.
Drive Demand During Key Shopping Moments
Boost visibility and sales by tapping into seasonal and commercial occasions.
Visit our Seasonal Shopping Insights hub for category-specific strategies.
NIQ’s Product Finder
Explore our Innovative product offerings to unlock the Full View™
