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Find the latest thought leadership from NIQ below
Global Thought Leadership Signature Reports
Time for Tariffs
Navigating uncertainty and disruption amid shifting trade priorities
Finding Harmony on the Shelf
How private labels and big brands can collaborate for growth
Global State of Health & Wellness
Evolving consumer priorities affecting a fast-growth category
Consumer Tech Industry Trends 2025
What’s in demand—and where—across digital tech categories
Beyond Vitality
Improving innovation sales by focusing on core principles of agility
The Ultimate Guide to Omnichannel
Crafting omnichannel strategies rooted in best-in-class data
CMO Outlook
How CMOs should be thinking about AI and data-driven decisioning
The X Factor
Fill out the form below to be notified when The X Factor: How Generation X is quietly driving trillions in consumer spending becomes available.
US Regional Insights
NIQ Perspective Q1 Slowdown
Reactions from our analysts across Beauty, BevAl, and Grocery on Q1 economic performance and what considerations to think about into Q2.
NA Tariff Sentiment Study
Insights from our quarterly Tariff Sentiment Study, focused on the impact of tariffs on Canadian and US consumers.
Finding Harmony on the Shelf U.S. Executive Summary
Topline takeaways on how U.S. consumers feel about private label and branded products, plus some actions manufacturers and retailers can take in coexistence forward.
NIQ Occasions Mother’s Day + Father’s Day Insights
In the moment Insights from key shopping moments in 2025, part of our NIQ Occasions series.
U.S. Executive Report
Quarterly store and category performance plus actionable insights for your sales organization.
Future of Wellness, Key Trends in the U.S.
Wellness is expanding beyond traditional health to include holistic, personalized, and tech-driven solutions, check out consumer demand trends here.
