NIQ Perspectives

Consumer and Market Insights

Stay informed with NIQ Perspectives, where experts dive into the latest consumer trends, key insights, and market shifts across various categories in the CPG landscape. 

June 2025
June 2025

Woman pours yogurt into a bowl filled with granola
General Mills Completes its Sale of its Yogurt Business to Lactails for $2.1 Billion

DIY Char Masters are Firing up Their Grills for a New Season; Understand the Implications for Manufacturers

Fireworks over Manhattan,  New York City
Shoppers Want More Than Flags & Fireworks This 4th of July

Retailers Will Face Dual Halloween Timelines This Year
May 2025
May 2025

Post Sweets & Snacks: Snack Boldly or Be Forgotten

Growth of Sustainable Products in Household Care

Artificial Food & Beverage Colors are in Focus After FDA Scrutiny

Snackonomics 3.0 – The Evolving Snack Economy
April 2025
April 2025

DIY Char Masters are Firing up Their Grills for a New Season; Understand the Implications for Manufacturers
March 2025
March 2025

Store Brands Are Redefining Standards & Outpacing Traditional Name Brands

Easter 2025: Understand Consumer Intentions For This Easter

Revitalize C-Store Traffic to Become a Prepared Food Destination

warehouse worker carrying a stack of egg cartons
Rising Egg Prices: Understand How Egg Prices Are Impacting Sales

Side view of a young Caucasian woman doing her shopping in supermarket
PepsiCo Acquires Poppi: Understand The Impact of This Acquisition
February 2025
February 2025

mother and daughter reading product labels
Potential SNAP Benefit Reductions: What it Means for Families in 2025

woman making green smoothie
New Year Resolution Check-Up: Understand Healthy Eating Goals for 2025

Woman with red hair and black shirt working on laptop in a warehouse
Tariffs Announced: Understand How Tariffs Will Impact Shoppers
January 2025
January 2025

Assorted Candy
The Case of Red Dye #3: Understanding the Impact of the New Food Ban

family watching a football game
Super Bowl 2025: Understanding Shopping Preferences & Spending

pile of conversation hearts
Valentine’s Day 2025: Understanding the Shopper Market
Category Reviews
Category Reviews

Category Review: Revolutionize Your Irish Whiskey Sales

Category Review: Capitalize on the Tequila Uptick

Young people cheers with ready-to-drink alcoholic beverages
Category Review: A Pulse on Beverages

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