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NIQ Perspective: Designing for Demand During Uncertainty
Explore how inflation, global conflict, and shopper caution are reshaping food and beverage demand, trips, and value decisions.
NIQ Perspectives
Consumer and Market Insights
Stay informed with NIQ Perspectives, where experts dive into the latest consumer trends, key insights, and market shifts across various categories in the CPG landscape.
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NIQ Perspective: The Credibility Economy
Discover how trust, verification, and third‑party validation are reshaping FMCG growth, pricing, and shelf performance.
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NIQ Perspective: Good for you, built for the planet.
Good-for-you sustainable food and beverage growth insights show how health and planet claims drive FMCG demand, pricing power, and brand choice.
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NIQ Perspective: Think beyond the basket—win the Easter 2026 occasion with precision and execution
This Perspective reveals fragmented Easter behaviors, channel consolidation to mass and ecommerce, and how pricing dynamics reshape chocolate and basket decisions.
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NIQ Perspective: Why Super-Premium Chocolate Is Growing Despite Price Pressure
NIQ’s latest Perspective discusses why super-premium chocolate grows dollars and units by recruiting new buyers, not just trading up existing ones.
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NIQ Perspective: How Affordability Is Rewriting America’s Food Equation
Our latest NIQ Perspective uncovers how affordability pressures are permanently altering value perceptions, shopping behaviors, and channel performance across FMCG.
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NIQ Perspective: How U.S. parents are rewriting the FMCG playbook
Our latest NIQ Perspective uncovers the forces redefining how households with children shop, spend, and influence category performance.
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October ignites flu-driven beverage demand
Flu season spikes demand for hydration and immunity-supporting beverages—October is key for brands to activate wellness-driven sales.
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NIQ Perspective: Horse Products Are the Next Growth Engine in Pet Care
Horse care is on the rise. Explore buyer growth and market shifts shaping the Year of the Horse in pet care.
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NIQ Perspective: How Cat Parents Are Driving the Next Wave of Pet Care Growth
NIQ’s latest Perspective reveals how cat products are outperforming all species in omnichannel sales and how evolving feeding habits reshape demand.
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NIQ Perspective: Plateau or Pivot? The Future of Pet Care Subscriptions
This Perspective uncovers how pet‑care subscription sales, a significant share of category dollars, are approaching a plateau.
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Gen X: The Underdog Generation Driving Pet Care Growth
Discover how Gen X pet parents are driving growth in the pet care industry. From increased spending to a shift toward mid-size and emerging brands, our latest insights reveal why Gen X is the …
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Fresh Food, Fresh Thinking: The Pet Industry’s Next Big Shift
Fresh dog food is driving growth in a declining category. Discover how transparency, wellness, and in-store sales are reshaping pet nutrition.
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Fresh Fruit Is A Breakfast Staple & Basket Builder
Fresh fruit is driving bigger baskets and more frequent trips. Download NIQ’s Perspective to explore how freshness, variety, and access fuel growth.
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Fresh beef inflation opens the door for alternatives
Rising beef prices are shifting shopper habits. Learn how smart pricing can keep meat buyers engaged.
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Butter’s spread widens with inflation
Premium butter is thriving despite inflation. Learn how quality, claims, and smart assortment drive growth.
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Amazon targets grocery, adds perishables to same-day delivery
“In its most significant grocery initiative since acquiring Whole Foods in 2017, Amazon now allows shoppers in over 1,000 cities to add perishable items to their same-day Amazon.com orders. …
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Cream Cheese Name Brands Must Earn the Upgrade
Private-label cream cheese is surging. Discover how brands can win with innovation and convenience.
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Curds are the new cool
Cottage cheese is back, with bold, snackable innovation leading the charge. Download NIQ’s full Perspective to explore the next wave of dairy growth.
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NIQ Perspective: How Consumers Plan Spring 2026 Home Upgrades
See how shoppers are planning spring home projects—from DIY and outdoor upgrades to smart tech—and where brands can win this season.
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NIQ Perspective: Growth Challenges as U.S. Population Stalls
This Perspective reveals how stalled population growth is creating structural demand headwinds across Home, Family & Baby categories.
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NIQ Perspective: How seed oil scrutiny is reshaping infant formula decisions
Book a Strategy Call Our latest NIQ perspective reveals how government scrutiny of seed oils is creating new regulatory exposure for formula brands. Understanding these shifts now is …
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NIQ Perspective: Baby Feeding: Finding Growth Opportunities in a Declining Category
This Perspective uncovers how shifting birth rates and changing consumer priorities are reshaping baby feeding growth pockets.
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Uncover How Everyday Positioning Unlocks Growth in Household Essentials
Book a Strategy Call This Perspective uncovers how seasonal household categories—like dishwasher detergent, napkins, aluminum foil, and wax paper experience steep post‑holiday declines …
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NIQ Perspective: How TikTok Shop Is Reshaping Beauty eCommerce in the U.S.
This perspective reveals how TikTok Shop became the #4 U.S. Health and Beauty eCommerce retailer, driven by discovery-led shopping behaviors.
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How Whatnot Is Driving $700M in Beauty and Personal Care Sales
Whatnot beauty livestream resale is driving 700M in BPC sales. See why high frequency shoppers make this channel critical for CPG growth today.
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Holiday 2025 Shopper Outlook
Holiday 2025 shoppers are gifting others—and themselves. Discover top trends, timing, and categories driving seasonal purchases.
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NIQ Perspective: How TikTok Shop Is Reshaping Beauty eCommerce in the U.S.
This perspective reveals how TikTok Shop became the #4 U.S. Health and Beauty eCommerce retailer, driven by discovery-led shopping behaviors.
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NIQ Perspective: How Consumers Plan Spring 2026 Home Upgrades
See how shoppers are planning spring home projects—from DIY and outdoor upgrades to smart tech—and where brands can win this season.
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NIQ Perspective: Designing for Demand During Uncertainty
Explore how inflation, global conflict, and shopper caution are reshaping food and beverage demand, trips, and value decisions.
Infographic
NIQ Perspective: The Credibility Economy
Discover how trust, verification, and third‑party validation are reshaping FMCG growth, pricing, and shelf performance.
Infographic
How Whatnot Is Driving $700M in Beauty and Personal Care Sales
Whatnot beauty livestream resale is driving 700M in BPC sales. See why high frequency shoppers make this channel critical for CPG growth today.
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NIQ Perspective: How Women Are Reshaping Food and Beverage Growth
This Perspective reveals how women are redefining value, trip behavior, and health priorities across food and beverage.
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NIQ Perspective: Good for you, built for the planet.
Good-for-you sustainable food and beverage growth insights show how health and planet claims drive FMCG demand, pricing power, and brand choice.
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NIQ Perspective: Growth Challenges as U.S. Population Stalls
This Perspective reveals how stalled population growth is creating structural demand headwinds across Home, Family & Baby categories.
Unlock the Power of Data
For 100 years, NIQ has been the leader in data. It’s not just our expertise, it’s our passion. We believe data is the heartbeat of informed decisions, and we’re here to share that love with you. See what truly matters to your business and make smarter decisions with NIQ data on your side.