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Analysis

What are Americans stuffing their shopping carts with for Thanksgiving?

Analysis

What are Americans stuffing their shopping carts with for Thanksgiving?



With Thanksgiving just a week away, many Americans are heading to the grocery stores to start preparing for the big annual feast that’s often celebrated with friends and family. As Americans sit around the dinner table and give thanks, food retailers are also thankful. The week of Thanksgiving generates one of the highest selling moments in the year for food and beverage sales across the country.

While new traditions like Friendsgiving, as well as increased focus on specialty diets, are coming into play during the Thanksgiving season, shoppers are fixated on many food staples found in the traditional American Thanksgiving meal.

Before the big annual feast, Nielsen has highlighted sales and volume for some of the staple Thanksgiving food items that Americans shop for in the infographic below.