The Value of Data and Insights: ROI for Emerging Brands - NIQ
Analysis , Infographic

The Value of Data and Insights: ROI for Emerging Brands

Analysis , Infographic

The Value of Data and Insights: ROI for Emerging Brands


For many emerging and growth brands, the idea of spending their budget on data and insights can seem like more trouble than it’s worth. But, are they actually making the right decision?

We’ve put together a short infographic taking a look at this idea and the ways data can impact your bottom line.

Download the infographic below to learn a little bit more about the value of investing in data and how it can help you grow your business intelligently and with long-term gains in mind.


The Value of Data and Insights for Emerging Brands

Whether you have a team of analysts dissecting your sales figures every day or you wear multiple hats juggling running a business with reviewing sales, an investment in data can have a major impact. From consumer panel data to product attribute tracking, there’s a lot to be gained from taking a close look at data.

Download our free infographic to see why investing in data and insights is vital for emerging brand growth in 2023.

We’ll provide insight to:

  • How tracking consumer behavior is key to growth
  • The impact of data on assortment planning
  • Promotional lift and losses without data
  • And More

Learn More About Your Customers with Total Wellness

Understanding what consumers care about and how they’re spending their money can help you better plan for the future. Investing in data can make all the difference. NielsenIQ tracks 1,000+ attributes across total store and 250+ NielsenIQ-only attributes and can get granular with Product and Label Insights.

Learn more about our Total Wellness offerings and sign up for a demo to see this attribute data in action. Our team is always here to help you get the data you need when you need it.

As an emerging or growth CPG brand, the power to emerge on top of the wellness landscape rests in your hands. Fortunately, our Byzzer™ platform can help by providing comprehensive reports that help you understand shoppers’ needs and behaviors better. Best of all, we’ll give you actionable insights so that you know what to do next to grow your brand.