Retail data for emerging brands- NIQ

No matter your brand size, you deserve the Full View

You shouldn’t need a team of data miners or an unlimited budget to understand consumer behavior. NIQ’s Byzzer™ delivers small businesses and emerging brands the most complete and clear understanding of consumer behavior so you can see the pathway to growth at a price that fits your budget.

Get Market Clarity, Fast

Grow market share across retailers like Whole Foods, Amazon, Target, Sally Beauty, Pet Supplies Plus, online, independent retailers, and more. From ad hoc reports to a Byzzer™ platform subscription, our team will help you access the most comprehensive and up-to-date retail and consumer data on the market —without breaking the bank.

Uncover a Clearer Path to Growth with Byzzer™ by NIQ: 

Full Market Coverage
Comprehensive POS & Shopper Data
Flexible Data to Suit Your Needs
Solutions for Every Stage of Growth

Go beyond the natural, unlock the Full ViewTM of your category

Introducing the Better ForTM Segment

Better For Segment™ goes beyond the “Natural Channel”, which as defined by competitors, misses 90% of the actual Better For™ market, where Premier Fresh shoppers spend 8x more share of wallet.

Let’s Grow, Together

Businesses at different stages have diverse needs. Whether you’re looking to nail your next retailer pitch, are expanding distribution, or need to defend your turf, we have the data and tools you need to succeed. From personalized subscriptions to ad hoc reporting, you can get the data you need without spending your entire budget.

Don’t Just Take
Our Word for It  

A large community of retailers and manufacturers like you use Byzzer™ NIQ data to gain market clarity and grow their brands. With access to comprehensive reporting, in-person events, and consultations, there’s something for everyone.


Act confidently with the most complete and clear view of the market trusted by 1,000s of brands


Give It a Try, No Strings Attached

Get 3 free reports to understand your brand, category, and a few competitors for the category of your choice.

SMB Associations

NIQ proudly works with industry associations like StartupCPG, Foodbevy, and Naturally Network to help get retail data and resources into the hands of small and emerging brands. Members of these organizations can get special discounts, invites to exclusive events, and more. 

Unlock the Power of Data

For 100 years, NIQ has been the leader in data. It’s not just our expertise, it’s our passion. We believe data is the heartbeat of informed decisions, and we’re here to share that love with you. See what truly matters to your business and make smarter decisions with NIQ data on your side.