Education
No matter your brand size, you deserve the Full View™
Expert insights and data solutions for emerging brands and beyond, from the first and still most sophisticated data provider.
Act confidently with the most complete and clear view of the market trusted by 1,000s of brands
The NIQ Difference
Grow market share across retailers like Whole Foods, The Fresh Market, Amazon, Target, Sally Beauty, Pet Supplies Plus, online, independent retailers, and more. From ad hoc reports to a Byzzer™ platform subscription, our team will help you access the most comprehensive and up-to-date retail and consumer data on the market —without breaking the bank.
Relevant (and accessible) data
Earning new distribution points is something to celebrate. But now it’s time to support new launches with promotions – without burning through a limited budget.
Attribute Data
Access comprehensive product performance, shopper demographic, and behavioral insights around hundreds of product attributes. Within the total wellness category alone, NIQ has more than 5 million UPCs coded for health and wellness characteristics!
Panel Data
NIQ has the best panel data (or household data) on the market. This self-reported purchasing data lets you better gauge consumer demand, market opportunities, and trending products.
Vertical Data
Get dedicated data and expertise for Bev/Al, beauty, pet, financial services, and more industries. We supplement this data with articles, performance trends, webinars, and many resources help color what’s happening in these key categories.
Packaged (and guided) insights
Access flexible data in the way that works best for your unique needs and budgets. We’ll even be around to help!
Flexible data options include:
01
Reports
40+ CPG reports powered by NIQ data from over 60,000 CPG brands representing $700B in sales. See brand performance and emerging trends, track competitors’ performance, reveal category shifts, and more.
02
Alerts
Get weekly alerts directly to your inbox. Byzzer™ business intelligence alerts help SMB teams instantly understand brand and product performance, trends and happenings in their market with data updated weekly.
03
Stories
Perfect for meetings with retailers or category reviews, the AI-powered Stories tool builds presentations. Just select a template, objectives, and specifications, and the platform generates a share-ready representation in under 5 minutes!
04
Data on Demand
A customizable download that lets you select the products, markets, time periods, facts, and the design layout best applicable to your needs. Data on Demand makes up to 1 million research data points available for instant download.
Don’t Just Take
Our Word for It
A large community of retailers and manufacturers like you use Byzzer™ NIQ data to gain market clarity and grow their brands. With access to comprehensive reporting, in-person events, and consultations, there’s something for everyone.
Unlock the Power of Data
For 100 years, NIQ has been the leader in data. It’s not just our expertise, it’s our passion. We believe data is the heartbeat of informed decisions, and we’re here to share that love with you. See what truly matters to your business and make smarter decisions with NIQ data on your side.
