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Analysis

How accurate are your search metrics?

Analysis

How accurate are your search metrics?



Search ranking is critical. 

80% of in-basket products appear in the top 10.


Do your analytics provide for the different algorithms used by each retailer?

Product search ranking can be influenced by:

  • Sales
  • Out of stock rates
  • Ratings & reviews

Look at our example of differing search results at the two biggest US omni retailers.


Data Impact by NielsenIQ = All store locations, all SKUs, every day.