Did the lead up to the Super Bowl have an effect on OOS rates in the US?

Conversion rate data demonstrates that shoppers often abandon online shopping carts when they encounter a stockout.

A lost sale isn’t where this story ends. An unavailable product has a negative impact on search ranking results, and those results take time to rebound…

Without true granularity there can be no actionability.

Only data taken from every online store provides a true market read.

Consult our Super Bowl analysis below to see an example of the true granularity our location-based data gathering generates. 

Data Impact by NielsenIQ = All store locations, all SKUs, every day.