About this 15-minute video
Watch now. Paw-ssibly the best decision you’ll make.
In this 15-minute video, Andrea breaks down:
- What’s trending in pet care?
$86B pet care market is booming — online is up 12%, and 82% of spend comes from omni-shoppers. If you’re not thinking omni, you’re already behind.
- Pet parents are voting with their wallets—and they’re choosing:
- Products that are good for the planet (sustainable packaging & upcycled treats)
- Products they believe are better for their pets (fresh, human-grade, and dye-free food)
- Products that make pet parenting easier (think smart feeders, health-monitoring collars, and DIY enrichment kits)
- Top 10 Growth Trends for 2025:
- Sustainable Packaging
- Zero Waste & Upcycled Ingredients
- Fresh Food
- Human Grade Claims
- Alternative Proteins
- Sustainable Fishing
- Dye-Free Formulations
- Electronic Enhancements
- Health Monitoring
- DIY Pet Parenting
