Speed Is the Edge: Turn Time into Advantage with Early Market Read
In today’s accelerated marketplace, more than efficiency, speed is a form of competitive time travel. When you see the week before your competitors do, you can act while the opportunity is still alive. Timing has become one of the most powerful and most overlooked levers of performance in CPG.
See the Week Before
the Market Feels It
Speed gives more than a head start: it rewrites the way the entire week plays out. A faster read changes everything.
You compress decision cycles.
You tune promotions while they’re still in-flight.
You shift inventory before the weekend.
You bring sharper inputs to strategic planning sessions and translate them into faster, better decisions.
Speed truly multiplies the impact of every move you make next.
Ready to move faster than the market?
Schedule time with us and see how Early Market Read can accelerate your next week.
Early Market Read: Your Seven-Day Head Start
NIQ’s Early Market Read gives you a near-current view of weekly POS performance just two days after the week closes, offering one of the fastest reads available on what’s happening in-store.
It’s not a full omnichannel view, and it’s not a replacement for deeper weekly reporting. It’s the earliest, cleanest view of brick-and-mortar performance, built to help commercial teams move with confidence as the week is still unfolding.
It complements NIQ’s standard nine-day cycle by letting you act quickly and validate deeper once the full read arrives. It’s the advantage you’ll relish every time you walk into a meeting with more insight than anyone else in the room.
With Early Market Read teams can:
Spot early shifts in category or competitive movement
Tune promotions mid-flight instead of postmortem
Align inventory and supply to near-current demand
Respond to weather spikes, local disruptions, or viral moments in real time
Strengthen retailer conversations with fresher, more actionable intelligence
Move before competitors even know what’s happening
Shift From Reaction
to Advantage
The advantage in modern commerce doesn’t come from having the most data, but from being the first to see what matters and act on it. Early Market Read turns timing into performance. It puts the week in your hands sooner, so you can protect the upside, limit the downside, and stay one move ahead.
Early Market Read: Your earliest view. Your fastest advantage.
Uncover how a seven-day head start can transform your weekly performance
Talk with an NIQ strategist today
