Commentary , Report

The Full View: Prestige Panel Austria 

State of Beauty 2025: Unlocking Growth in a Transforming Industry 

Commentary , Report
The Full View: Prestige Panel Austria 

State of Beauty 2025: Unlocking Growth in a Transforming Industry 



The New Austrian Prestige Panel

NIQ launches Austria’s first Prestige Panel

Your growth story starts here…

Imagine one single, reliable source of truth – turning data into actionable insights and empowering smarter decisions in the world of Beauty.

One trusted source. Total clarity.

Whether you’re a brand leader, retailer, or beauty enthusiast, get ready to discover the forces driving transformation and the opportunities waiting to be unlocked.

The future of beauty is here and it’s more exciting than you imagined

Introduction 

Highlights

The Prestige Panel Austria provides consistent, transparent and unified market data for retailers and manufacturers, delivering reliable and actionable insights into market trends. It enables benchmarking of market shares against key competitors with weekly data granularity and analysis down to item level. The panel covers developments over the past three years and includes Marionnaud, Douglas and Müller, including their online shops and separate retailer splits. Categories covered comprise Face Care, Fragrance, Make-up, Body Care, Hair Care and Sun Care.

Consistent, transparent and unified data for retailers and manufacturers

Reliable and actionable insights on market trends

Benchmark your market share against your key competitors

Retailers covered: Marionnaud, Douglas and Müller

  • Fragrance
  • Make-Up
  • Body Care
  • Hair Care
  • Sun Care

Pricing

We offer a variety of tailor-made solutions designed perfectly around your needs, including ongoing subscription-based databases and custom reporting options such as a Discover set-up, which is available for a one-time set-up fee.

A variety of tailor-made solutions designed perfectly around your needs

Ongoing subscription-based Database

Custom reporting
(Discover set-up) available for a set-up fee


Meet the team 

Sabine Reihs 
Account Director
Sales

Chiara Picchetti 
Account Director
Sales

Elisabeth Varvier 
Client Business Partner
Sales


Prestige Panel

Your growth story starts here

Whether you’re a brand leader, retailer or beauty enthusiast, get ready to discover the forces driving transformation and the opportunities waiting to be unlocked. The future of beauty is here and it’s more exciting than you imagined.