Consumer Behavior
Dive into our rich collection of insights on Consumer Behavior, where we explore the factors influencing consumer decisions and trends. Understanding consumer behavior is essential for developing effective marketing strategies and creating products that resonate with your target audience. Our expert analyses, case studies, and thought leadership articles provide a deep understanding of consumer preferences and behaviors, helping you stay ahead in a dynamic market. Discover the psychological, social, and cultural factors that drive consumer choices, and learn how to leverage data analytics to gain actionable insights. Stay updated on emerging trends such as the shift towards sustainable consumption and the impact of digital transformation on consumer behavior.
For more information on how our consumer behavior solutions can help you gain actionable insights and drive growth, visit our Consumer Behavior Solutions page.
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Celebratory consumers in focus for South Africa’s Black Friday
Unlocking the Travel On-Premise
On-Premise Channel Strategy Report 2025
Raising the Bar: How Polish consumers are navigating channels, categories and celebrations on-premise
France On Premise Consumer Pulse Report: August 2025
How Canadian consumers are shaping the On-Premise experience in 2025
What’s Next After Tequila’s On-Premise Triumph?
Map of the Month: Baby Boomers and Generation Z, Europe 2024
No, low or less alcohol drives new expectations for On Premise experiences
Webinar: Health, Wellness, Moderation and the Evolving Role of Alcohol