Consumer Behavior

Commentary

Election economics: How the 2024 presidential race could shape consumer spending

Report

Channel Strategy Report 2024

Report

The State of Tech & Durables report: driving T&D spending in 2025

Analysis

U.S. Shoppers Continue to Shop Despite Headwinds

Report

Canada Path to Purchase Report

Analysis

Asia Pacific’s Shift Toward Resilience and Intentional Spending

Webinar

Winning Hearts in an Increasingly Skeptical World: Strategies to Boost Loyalty

Analysis

From challenge to opportunity: Craft a resilient budget with gfkconsult

Report

The Global Cocktail Report

Report

Transform consumer insights into strategic opportunities in the South Korea beverage market

Report

Transform consumer insights into strategic opportunities in Italy beverage market

Commentary

The Evolution of Beauty Retail and Why Brands May Need to Re-Think Their Go-to-Market Strategies