
Consumer Behavior
Dive into our rich collection of insights on Consumer Behavior, where we explore the factors influencing consumer decisions and trends. Understanding consumer behavior is essential for developing effective marketing strategies and creating products that resonate with your target audience. Our expert analyses, case studies, and thought leadership articles provide a deep understanding of consumer preferences and behaviors, helping you stay ahead in a dynamic market. Discover the psychological, social, and cultural factors that drive consumer choices, and learn how to leverage data analytics to gain actionable insights. Stay updated on emerging trends such as the shift towards sustainable consumption and the impact of digital transformation on consumer behavior.
For more information on how our consumer behavior solutions can help you gain actionable insights and drive growth, visit our Consumer Behavior Solutions page.
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Hard seltzers are shaking up the competition at U.S. bars and restaurants

Recalibrated consumption dynamics in a COVID-19-altered world
Relative Relevance: Navigating the Long Tail

Still concerned about COVID-19, U.S. consumers will want more from convenience stores

Rebalancing the ‘COVID-19 effect’ on alcohol sales

In Latin America, COVID-19 will hit low-income consumers the most

The fight to remain relevant if the U.S. enters a recession

Real-time ‘recessionary’ response holds key to COVID-19 fallout

During times of uncertainty, let consumers take the wheel

Pantries padded with produce as North Americans prepare for the COVID-19 long haul
