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Consumer Behavior
Dive into our rich collection of insights on Consumer Behavior, where we explore the factors influencing consumer decisions and trends. Understanding consumer behavior is essential for developing effective marketing strategies and creating products that resonate with your target audience. Our expert analyses, case studies, and thought leadership articles provide a deep understanding of consumer preferences and behaviors, helping you stay ahead in a dynamic market. Discover the psychological, social, and cultural factors that drive consumer choices, and learn how to leverage data analytics to gain actionable insights. Stay updated on emerging trends such as the shift towards sustainable consumption and the impact of digital transformation on consumer behavior.
For more information on how our consumer behavior solutions can help you gain actionable insights and drive growth, visit our Consumer Behavior Solutions page.
Displaying 1167 results
Analysis
Hard seltzer defies categorization and limits as the most resilient alcohol segment in U.S.
Analysis
Hard seltzers are shaking up the competition at U.S. bars and restaurants
Analysis
Recalibrated consumption dynamics in a COVID-19-altered world
Commentary
Relative Relevance: Navigating the Long Tail
Analysis
Still concerned about COVID-19, U.S. consumers will want more from convenience stores
Analysis
Rebalancing the ‘COVID-19 effect’ on alcohol sales
Analysis
In Latin America, COVID-19 will hit low-income consumers the most
Analysis
The fight to remain relevant if the U.S. enters a recession
Analysis
Real-time ‘recessionary’ response holds key to COVID-19 fallout
Analysis
During times of uncertainty, let consumers take the wheel
Analysis