
Data Technology
Explore our extensive insights on Data Technology, where we delve into the latest advancements and applications in data science and analytics. Data technology is at the forefront of innovation, enabling businesses to harness the power of big data to drive decision-making and improve operational efficiency. Our expert articles, case studies, and thought leadership pieces provide valuable perspectives on how data technology is transforming industries and driving innovation. Learn about the latest tools and techniques in data analytics, machine learning, and artificial intelligence. Discover how data technology is being used to enhance customer experiences, optimize supply chains, and improve product development.
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Unpacking South African Millennials

Step this way to find out if you’re getting your fair share of manufacturer investment

Smart major domestic appliances are connecting with households globally

Consumer attitudes around materialism present opportunities for brands

Map of the month: GfK Purchasing Power for cosmetics, Germany 2017

Track the execution of launch campaigns to ensure they achieve lift off

Consumers value time and experiences more than money and possessions

Globally, concern for the environment is rising – and this has implications for brands

Understanding how customers connect with alcohol brands

Infographic: Smart Home and the Millennial divide
