Your Guide to Market Expansion 

This guide is designed to help you weigh up all the important factors before diving into a new market. Here’s a quick look at what it covers: 

• Understand the Market: How big is it? Is there too much competition? How’s the category performing? 

• Know Your Customers: What makes them buy? What are their pricing expectations? What trends are driving their behaviour? 

• Identify the Challenges: Are there regulatory issues to tackle? Infrastructure problems? Any cultural considerations? 

• Build a Strategy: Find out what data and insights you’ll need to reduce risks and make the most of growth opportunities. 

It’s time 

Expanding into a new market is an exciting step, but it’s one that needs to be done thoughtfully. This guide is here to help you ask the right questions and get the answers you need to feel confident in your decisions. 

‘Having amazing insights and data has been incredibly helpful for those meetings. And I think, you know, we wouldn’t have been anywhere near as well prepared for those meetings had we not had that data. It’s absolutely true to say that. Just being able to really speak to the numbers, we felt much more prepared than we could have been without NielsenIQ’s support. So, it’s been wildly helpful to have.’ Tess and Amy – Tap Social, UK  

Download the full report now for all the insights you need to plan your next move. With this guide, you’ll have everything to turn your ideas into a winning plan and take your business to the next level.