Benefit from the power of location with up-to-date geodata for all Europe!
Markets are regionally diverse and have local structural strengths and weaknesses for their development. Allocating efforts accordingly saves resources and increases the success and efficiency of marketing. Up-to-date and precise geodata is essential for making reliable business decisions and answer where-related key business questions in sales, expansion, controlling and business analytics.
Join us for our geomarketing webinar and discover how our brand-new regional purchasing power data and digital maps for all of Europe empower smarter business decisions across industries.
When?
📅 October 27, 2025 from 11:00 to 11:40 am CET
What you’ll learn
- purchasing power: gain regional insights on the acknowledged benchmark for assessing consumer potential across Europe and discover how regionalized data reveals structural strengths and weaknesses at local levels, helping you allocate resources more effectively
- digital maps: learn about updates and changes within the European postal and administrative boundaries as well as the quality aspects characterizing our maps
Reserve your spot now and get exclusive insights into our Europe Edition 2024/2025. We’re looking forward to your participation!
Speakers
Carsten Buchart
+49 911 395 2625
carsten.buchart@nielseniq.com
Oliver Pape
+49 911 395 4925
oliver.pape@nielseniq.com
NIQ Market Data
NIQ market data provides regionalized information on consumers, retail, and commercial sectors across a wide range of markets, helping you objectively assess your markets, revenues, and locations — down to granular levels such as postal codes, municipalities, or even street segments.
