Hubs

Consumer Outlook: Consumption trends and future forecasts

NIQ’s annual global survey and analysis reveals how consumers think, feel, and spend so you can plan for demand shifts and growth in the year ahead.

Hubs

Consumer Outlook: Consumption trends and future forecasts

NIQ’s annual global survey and analysis reveals how consumers think, feel, and spend so you can plan for demand shifts and growth in the year ahead.

24 March 2026 [x] mins read

Consumer Behavior , Hubs

Consumer Outlook:
Consumption trends and future forecasts

NIQ’s annual global survey and analysis reveals how consumers think, feel, and spend so you can plan for demand shifts and growth in the year ahead.

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You need clarity to navigate a consumer landscape full of uncertainty. We can provide it.

NIQ’s Consumer Outlook report helps CPG and Tech & Durables leaders understand the pressures shaping purchase decisions—value, trust, convenience, and channel behaviors. Powered by NIQ’s Full View™ and an annual survey of tens of thousands of consumers around the world. Consumer Outlook translates change into clear commercial actions for manufacturers and retailers.

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Consumer Outlook: Guide to 2026

The most important consumer shifts and consumption trends and what they mean for growth strategies.

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Trends over time

Revisit past Consumer Outlook reports to see how consumer attitudes have evolved in recent years.

Customer experiences set brands apart

With NIQ’s suite of Consumer Behavior & Insights solutions, you can make confident decisions backed by the industry’s most comprehensive and representative consumer panels, surveys, custom research, and consumer analytics.

Top brands see the full play—from challenges to the next move.

Thanks to the combination of NIQ and GfK, our Market Measurement solutions offer unrivaled global coverage of the CPG and Tech & Durables spaces, providing omnichannel, total store coverage from a single, trusted source.

Unlock the full potential of your business

NIQ’s comprehensive suite of Analytics & Activation solutions harness the power of advanced analytics and cutting-edge technology, including AI and automation, to transform your strategies and business decision-making.

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