​​Last year consumers went mad for Black Friday deals, with fights breaking out and stores getting trashed, but this year the shopping experience was much more civilised, as consumers formed orderly queues to take advantage of the Black Friday deals. With more and more shoppers going online to get the best deals, we saw online performance grow by +21% in both value and volume (YoY). In this infographic we look specifically at the key digital products and how they performed.​​​​​​​​​​​​​​​​​

For more information on Black Friday 2015 results: click here.