What are consumers expected to drink this summer?

Beverage Alcohol performance is strong in the Off Premise and the On Premise, and trends like Tequila, canned Spirits-based Cocktails, Premiumization, and Celebrity Influence will accelerate growth of BevAl through the summer months.

Our new infographic unveils what Beverage Alcohol trends we expect to see this summer. You’ll find answers to these questions: 

• What are consumer expected to drink this summer? 
• What are the hot flavors and cocktails that will be top of mind? 
• What other consumer trends will impact drink choices?