“The next wave of growth won’t come
Chris Costagli
from bigger shelves—it will come
from connected ecosystems that
make progress the product.
Consumers expect brands to help
them achieve measurable goals—
hydration, protein, sugar
reduction—through tech-enabled
experiences. Retailers and
manufacturers must reimagine their
role: integrate data, design
frictionless pathways, and lead the
shift from selling goods to
engineering outcomes.”
Vice President, Thought Leadership, F&B Insights Lead
NIQ
