62.6% of global e-commerce originates in Asia Pacific! The region is complex with some of the biggest e-commerce markets in the world, like China & South Korea, at one end to some of the fastest growing markets, like India and Indonesia, at the other.
The region is also a trendsetter and exporter of online trends to the rest of the world. Social commerce, Quick commerce, Live commerce are some of the upcoming trends that are driving growth for e-commerce in the region and are also being adopted by countries in Western Europe and the US.
E-commerce is fast evolving and you need to strategize not just for the phase you are in now, but also the future phases. NielsenIQ omni solutions can help you navigate the intricate online landscape of the region with reliable and accurate online measurement data, consumer purchase insights, and activation strategies to help beat your competition.
What’s Driving E-commerce Growth in Asia Pacific?
Check out the below infographic to dive deeper into the e-commerce landscape of the region and understand the unique consumer behaviours driving online growth in Asia Pacific.
Your next steps
Opportunities abound for omnichannel growth. Awareness of these trends can keep you informed, but a comprehensive multichannel strategy will require data specific to your products and your consumers—across every country and region where your products are sold.
Need tailored insights to guide your strategy? Get in touch with our experts today.
