“In its most significant grocery initiative since acquiring Whole Foods in 2017, Amazon now allows shoppers in over 1,000 cities to add perishable items to their same-day Amazon.com orders. Previously, perishables were only available through Amazon Fresh or Whole Foods delivery and pickup. This shift marks a major step toward a seamless, all-category Amazon shopping experience—and underscores Amazon’s ambition to lead the future of the U.S. grocery market.”
Jack O’Leary
Director, eCom Insights
NIQ
