“Amazon’s first 100 days of offering perishables through its core online model have delivered impressive growth. The retailer complemented this launch with a new, lower-priced private food brand and a site feature enabling customers to add items to existing orders. These moves position Amazon to capture underpenetrated grocery categories and strengthen its ecosystem by gaining share in the fast-growing U.S. online grocery market.”
Jack O’Leary
Director, eCom Insights
NIQ
