“The acetaminophen controversy
Chris Costagli
shows what happens when trust
erodes: fear fills the vacuum. For
food and beverage brands, the lesson
is clear—transparency isn’t optional,
it’s the new currency of credibility. In
an era where headlines and hashtags
can topple confidence overnight,
manufacturers must go beyond
compliance: embed science-backed
clarity into every message, elevate
credentialed voices, and forge
partnerships with independent
experts to make trust tangible.”
Vice President, Thought Leadership, F&B Insights Lead
NIQ
