“The 2025 federal SNAP updates introduce changes to program structure, including revised eligibility, work requirements, and benefit
adjustments. Beginning in 2026, twelve states will implement measures to align SNAP with public health objectives by excluding items, such as
soda and candy. These developments will require manufacturers and retailers to reassess product
assortments, promotional strategies, and merchandising practices to maintain relevance and accessibility.

Jim Presley
GM/SVP Consumer Panel Services

“NIQ’s Expanded Omnishopper Panel—the largest of its kind—links quarterly survey responses from current, past and non-SNAP users to verified purchase behavior. Paired with our POS truth set and Trip Projection methodology, it delivers unmatched accuracy in tracking in-store and online sales with these groups, empowering manufacturers and retailers with deep, actionable insights.“

Carol Blake
Director, Thought Leadership, Omnishopper Panel