“With flu cases spiking and
hydration top-of-mind, October
marks the start of a critical window
for beverage brands to capture
wellness-driven demand. Consumers
are actively choosing functional and
immunity-supporting drinks, and
brands that show up early and
visibly across key channels are
positioned to drive incremental sales
and seasonal relevance.”
Chris Costagli
Vice President, Thought Leadership
F&B Insights Lead
