“ Shoppers place real trust in the
Chris Costagli
brands they bring into their homes.
That trust is deeply personal, and
when it’s broken, the damage runs
far deeper than a headline. Repairing
that relationship demands more than
words; brands must act with
transparency, empathy, and
meaningful change to truly earn
trust back—especially in a
marketplace overflowing with
alternatives.“
Vice President, Thought Leadership, F&B Insights Lead
NIQ
