“Fresh fruit is a growth catalyst for retailers. When freshness, variety, and cultural relevance collide, the fruit aisle becomes a true destination, driving bigger baskets and more frequent trips. But the opportunity doesn’t stop there: pre-sliced options—especially for harder-to-prepare fruits like mango—are unlocking new levels of convenience, while affordability remains a key lever to expand access and frequency, particularly among value-conscious shoppers. Retailers who deliver on all three—freshness, variety, and accessibility—will be best positioned to lead the next wave of growth.”
Christ Costagli – Vice President, Thought Leadership, F&B Insights Lead, NielsenIQ
