Our Geomarketing Map of the Month for December shows the regional distribution of purchasing power for coffee in Germany in 2025.
Coffee or tea – what do Germans enjoy with their gingerbread, speculoos, and cookies during Advent? The latest NIQ study on purchasing power for retail product lines for 2025 reveals: On average, Germans spend around 50 euros per person on coffee – almost five times as much as on tea. However, spending potential varies significantly by region. The biggest coffee enthusiasts are found in the rural district of Starnberg and the urban districts of Munich and Wolfsburg, where people invest about 61 euros per person in coffee, which is 22 percent above the national average. At the other end of the scale is the urban district of Pirmasens, where spending amounts to just 39 euros per person.
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The map may be freely distributed and reproduced if the following attribution is included: “Illustration: NIQ Geomarketing”.
Further insights into NIQ Geomarketing’s market data offering can be found here.
