Our Geomarketing Map of the Month for November shows the regional distribution of retail centrality in Germany in 2025.
Retail centrality indicates which regions achieve above-average brick-and-mortar retail turnover thanks to inflows of purchasing power, and where outflows occur. The latest NIQ study for Germany shows: medium-sized cities, in particular, exert a strong pull on surrounding areas. With a centrality score of 226.0, the urban district of Zweibruecken, driven by its Outlet City, ranks clearly in first place – well ahead of Passau in second (200.0) and Straubing in third (195.6). At the bottom of the ranking is the rural district of Straubing-Bogen with a centrality score of 61.0.
Download the map in high-resolution JPG format…
The map may be freely distributed and reproduced if the following attribution is included: “Illustration: NIQ Geomarketing”.
Further insights into NIQ Geomarketing’s market data offering can be found here.
