Map of the Month: NIQ Retail Centrality, Germany 2025
Our Geomarketing Map of the Month for November shows the regional distribution of retail centrality in Germany in 2025.
Retail centrality indicates which regions achieve above-average brick-and-mortar retail turnover thanks to inflows of purchasing power, and where outflows occur. The latest NIQ study for Germany shows: medium-sized cities, in particular, exert a strong pull on surrounding areas. With a centrality score of 226.0, the urban district of Zweibruecken, driven by its Outlet City, ranks clearly in first place – well ahead of Passau in second (200.0) and Straubing in third (195.6). At the bottom of the ranking is the rural district of Straubing-Bogen with a centrality score of 61.0.
Download the map in high-resolution JPG format…
The map may be freely distributed and reproduced if the following attribution is included: “Illustration: NIQ Geomarketing”.
Further insights into NIQ Geomarketing’s market data offering can be found here.
