Our Geomarketing Map of the Month for August shows the retail share of private consumption in 31 European countries in 2024.
The share of private consumption allocated to retail – rather than savings, services, or leisure – continues to decline across the European Union. In 2024, this trend persisted for the third consecutive year, with EU citizens spending just 32.6 percent of their disposable income in retail. Croatia recorded the highest share, with 48.0 percent and nearly every second euro spent in retail. At the other end of the spectrum, Germany reported the lowest retail share in the EU, with just 25.1 percent of private consumption spent in retail.
Download the map in high-resolution JPG format…
Further insights into the development and situation of the European retail sector can be found in our recent press release. The complete study “European retail in 2024 und 2025” is available for free download at www.nielseniq.com/european-retail-study.
The map may be freely distributed and reproduced if the following attribution is included: “Illustration: NIQ Geomarketing”.
Further insights into NIQ-GfK’s market data offering can be found here.
