“When shoppers choose pricier
Chris Costagli
lactose free dairy milk over lower
cost plant-based options in an
inflationary market where most
shoppers are concerned about rising
food costs, its not just about
inflation–it’s about trust. Ingredient
overload and weak protein profiles
are driving consumers away. If
plant-based milk manufacturers
want compete in this market, they
need to clean up their labels and
deliver real nutritional value.”
Vice President, Thought Leadership
Food & Beverage, NIQ
