“Premium butter brands are seeing
Chris Costagli
standout growth as consumers seek
products that elevate their culinary
experiences. It’s not just about
taste—it’s about the feeling of
indulgence and quality that premium
evokes. By delivering on values like
grass-fed sourcing and artisanal
craftsmanship, these brands
transcend price and build deep
loyalty. For retailers, spotlighting
premium butter is a high-margin
opportunity that meets shoppers
where their values are.”
Vice President, Thought Leadership, F&B Insights Lead
NIQ
