Mid-section of young Asian women grocery shopping in supermarket, carrying a shopping basket. She is choosing a pack of fresh blueberries in the produce aisle. Health eating habits.
Infographic

Butter’s spread widens with inflation

Infographic
Butter’s spread widens with inflation


“Premium butter brands are seeing
standout growth as consumers seek
products that elevate their culinary
experiences. It’s not just about
taste—it’s about the feeling of
indulgence and quality that premium
evokes. By delivering on values like
grass-fed sourcing and artisanal
craftsmanship, these brands
transcend price and build deep
loyalty. For retailers, spotlighting
premium butter is a high-margin
opportunity that meets shoppers
where their values are.”

Chris Costagli
Vice President, Thought Leadership, F&B Insights Lead
NIQ