” The October Prime Big Deal Days has firmly establish itself as a critical annual shopping event, both in scale and strategic timing. Beyond driving meaningful sales growth, it enables Amazon to reset inventory, ramp up seasonal hiring, and kick off holiday shopping early. This year’s 27% growth and strong performance in categories like Electronics and Health & Beauty underscore its impact. Brands should re-evaluate participation based on their category’s trends, while retailers must counter with competitive promotions to defend share. Big Deal Days is now a permanent fixture in the U.S. shopping calendar.”
Jack O’Leary
Director, eCom Insights, NIQ
