“Amazon launched Prime Big Deal Days four years ago as a strategic extension of Prime Day, aiming to replicate its success with a second, curated shopping event. Historically, the event has delivered strong sales volumes and served as an effective inventory reset ahead of the critical holiday season. This year, expect continued reinforcement of the Prime membership value proposition, alongside promotion of Amazon initiatives such as its Rufus AI shopping assistant and same-day delivery capabilities.”“
Jack O’Leary
Director, eCom Insights
NIQ
